ViewRank is a Chrome extension that instantly ranks Instagram Reels by Outliers, views, likes, or comments directly on Instagram.

Instead of manually checking each Reel or guessing which content works, ViewRank displays performance metrics and lets you sort them in seconds.

Step-by-Step: How to Use ViewRank for Reel Sorting

Step 1: Install the Extension

Install ViewRank from the Chrome Web Store and pin it to your browser for easy access.

Step 2: Open Instagram on Desktop

ViewRank works on desktop Chrome.
Log in to Instagram and navigate to the profile you want to analyze.

⚠️ Note: Only public profiles can be analyzed.

Step 3: Go to the Reels Tab

Click the Reels tab on the profile.
This is where Instagram normally shows Reels in upload order.

Step 4: Choose How Many Reels to Analyze

Click the ViewRank extension icon. Select how much data you want:

• Last 50 Reels

• Last 100 Reels

• Or all available Reels

This allows both quick checks and deep research.

Step 5: View the Ranked Results

Once selected:

• Reels are reordered visually

• The highest-performing content appears first

• Lower-performing content moves down

How to Use Each Ranking / Sorting Option Effectively

Ranking by Outliers and Views

Best for:

• Finding viral content

• Understanding reach

• Studying algorithm-favored formats

Use this when you want to know what spreads.

Ranking by Likes

Best for:

• Measuring content appeal

• Comparing creative quality

• Evaluating audience approval

Use this when you want to know what people liked.

Ranking by Comments

Best for:

• Analyzing engagement depth

• Studying conversation-driven content

• Identifying community-building posts

Use this when you want to know what sparked interactions.

Practical Use Cases for Creators and Agencies

For Content Creators

• Find proven Reel ideas

• Study hooks and openings

• Validate topics before posting

For Agencies

• Audit competitor profiles

• Research niches quickly

• Support strategy decisions with data

For Marketers

• Analyze influencer content

• Identify winning formats

• Reduce guesswork in planning

Is Using ViewRank Safe?

Yes. ViewRank:

• Does not collect Instagram passwords

• Does not automate actions

• Does not post or engage on your behalf

• Uses only publicly visible data

• Works locally in your browser

It functions as a research and sorting tool, not a bot.

Frequently Asked Questions

Can I use ViewRank on my own profile?

Yes. You can sort your own public Reels the same way as any other profile.

Does ViewRank work on private accounts?

No. Private profiles cannot be analyzed.

Can I use this on mobile?

No. ViewRank is designed for desktop Chrome only.

Do I need technical knowledge?

No. The interface is designed for non-technical users.

Final Thoughts

Instagram shows content — but it doesn’t explain performance.

ViewRank fills that gap by allowing creators to sort and rank Reels based on real metrics, not assumptions. Whether you’re researching competitors, planning content, or validating ideas, sorting by outlier videos, views, likes, and comments turns Instagram into a strategy tool instead of a guessing game.