How to See the Most Viewed Instagram Reels on Any Profile
Dec 23, 2025
Short Answer
Instagram does not allow users to sort Reels by views. To see the most viewed Instagram Reels on any profile, creators use third-party tools like ViewRank, a Chrome extension that ranks Reels by views, likes, or comments directly on Instagram.
Why Instagram Doesn’t Show the Most Viewed Reels
Instagram is designed for content consumption, not research.
This makes it difficult for creators, marketers, and agencies to understand what content is actually working in their niche.
Why Knowing the Most Viewed Reels Matters
Views are not just a vanity metric — they indicate reach, discoverability, and algorithmic success.
When you can identify the most viewed Reels on a profile, you can:
Spot viral formats
Analyze hooks and openings
Understand content length trends
Identify repeatable patterns
Validate ideas before posting
Without this data, most creators are guessing.
The Manual Method (And Why It Doesn’t Work)
Many creators try to figure this out manually:
Scrolling through dozens (or hundreds) of Reels
Opening each Reel individually
Comparing view counts by memory
Taking screenshots or notes
This approach has major problems:
❌ Extremely time-consuming (30–60 minutes per profile)
❌ Easy to miss top-performing content
❌ Impossible at scale
❌ No way to objectively rank results
Manual research works for one or two profiles — but not for a consistent content strategy.
The Fastest Way to See the Most Viewed Reels on Any Profile
Because Instagram doesn’t offer sorting by performance, creators rely on browser-based tools that work directly on Instagram’s interface.
These tools:
Don’t require Instagram’s API
Work on public profiles
Analyze visible performance data
Reorder content visually for research
One of the simplest tools designed specifically for this purpose is ViewRank.
How ViewRank Works (Step-by-Step)
ViewRank is a Chrome extension that lets you sort Instagram Reels by performance without leaving Instagram.
Here’s how it works:
Install the ViewRank Chrome extension
Open Instagram on desktop
Visit any public profile
Click on the Reels tab
Open the ViewRank panel
Choose how to sort:
Views
Likes
Comments
Select how many Reels to analyze:
Last 50
Last 100
Or all available Reels
Once sorted, the Reels are visually reordered, with the highest-performing content shown first.
This allows instant insight into what actually worked — without guessing.
What You Can Learn From the Most Viewed Reels
When Reels are ranked by views, patterns become obvious.
Creators often discover:
Similar hook styles in top videos
Consistent video length ranges
Repeated topics or angles
Specific caption or CTA patterns
Posting style consistency
This turns competitor research into data-driven analysis, not intuition.
Who This Is For
Sorting Reels by views is useful for:
Content creators looking for viral ideas
Social media managers researching niches
Agencies auditing competitor performance
Freelancers validating content strategies
Brand marketers analyzing influencer content
If content performance matters to your workflow, this data is essential.
Common Use Cases
1. Finding Viral Content Formats
Instead of copying random Reels, creators can study what already reached large audiences.
2. Competitor Research
Agencies can instantly see what content works for competitors — without manual analysis.
3. Content Audits
Creators can review their own profiles and identify which formats perform best.
Is It Safe to Use?
This is a common concern.
ViewRank:
Does not collect Instagram passwords
Works only on publicly visible data
Does not post, comment, or automate actions
Does not require API access
Runs locally in the browser
It functions as a research and sorting tool, not an automation or bot.
Frequently Asked Questions
Can I see the most-viewed Reels on any profile?
Not natively. You need a third-party tool that analyzes and reorders visible data.
Does this work on private accounts?
No. Only public profiles can be analyzed.
Do I need to log in?
Yes — Instagram requires login to view most profiles, but ViewRank does not store credentials.
Does this work on mobile?
No. ViewRank is designed for desktop Chrome.
Final Thoughts
If content creation is a game of attention, then views are the scorecard.
Instagram doesn’t make it easy to see what content performs best — but that doesn’t mean creators should rely on guesswork.
Sorting Reels by views turns inspiration into strategy, and strategy into repeatable results.
For creators who want to analyze, not assume, tools like ViewRank make that process fast, clear, and data-driven.