How to Find Video Ideas for Your Channel
You sit down to plan your next video…
Open up your notebook…
Stare at the blank page…
And then it hits:
“What do I even make a video about?”
If you’ve ever run out of video ideas — or felt unsure what your audience actually wants to watch — you’re not alone. Even top creators face creative ruts.
But here’s the good news:
In 2025, you don’t need to rely on guesswork or random inspiration.
You just need the right systems and tools.
This blog will walk you through a proven process to consistently find high-performing video ideas — using a mix of AI, research, and creativity.
Why Great Video Ideas Matter More Than Ever
YouTube and social media platforms are more saturated than ever.
That means:
Generic content doesn’t cut it
Your titles and ideas must hook instantly
Your topics must align with what people are searching for right now
Let’s break down the best ways to generate smart, strategic video ideas — even if you’re starting from zero.
1. Use AI as Your Idea Partner
AI tools have become idea-generation powerhouses in 2025.
Here’s how to use them effectively:
ChatGPT
Prompt it with:
“Give me 10 YouTube video ideas for a channel about [your niche] that are likely to get views in 2025.”
“What are trending but underused video angles in the [fitness/marketing/personal finance] niche?”
“Write video ideas based on current problems new [niche audience] face.”
You can also paste in your channel description or link, and ask ChatGPT to create ideas based on your brand tone.
2. Manual YouTube Search (Still Powerful!)
Nothing beats real user behavior.
Here’s a smart, step-by-step research method:
Step 1: Type in broad terms from your niche
Example: If your niche is digital marketing, type:
“email marketing”
“Instagram growth”
“best marketing tools”
Step 2: Let YouTube’s autocomplete do the work
YouTube will show you real-time searches that actual users are typing. These are proven demand signals.
You might get results like:
“email marketing for beginners 2025”
“Instagram growth without ads”
“best marketing tools for small businesses”
Boom. That’s your list of validated ideas.
Step 3: Study the top-ranking videos
Ask:
What kind of titles are getting views?
What thumbnails are working?
Can I create a better, updated, or niche version?
Bonus tip: Sort by “Upload Date” to find newer content — and see which recent ideas are performing well.
3. Steal Like a Creator (Ethically)
Look at what top creators in your niche are doing.
You’re not copying — you’re studying what works, then putting your own twist on it.
4. Repurpose What’s Already Working
Check your own analytics.
What videos have the most views, comments, or watch time?
Now brainstorm:
Part 2 follow-up
Deeper dive into one section
Update for 2025
Different format (e.g., list → tutorial, story → Q&A)
If a topic worked once, there's a high chance it’ll work again — with a new angle.
5. Ask Your Audience
Even if you don’t have a huge following yet, you can:
Use YouTube’s Community Tab to run polls
Ask questions in your video CTA: “What do you want me to cover next?”
Check comment sections of other creators in your niche
Look for:
Repeated questions
Frustrations
“How do I…” type posts
Then create content that answers those questions clearly and quickly.
Bonus: Idea Bank System to Never Run Dry
Don’t rely on memory. Great creators collect ideas all the time.
Set up a simple system:
A Notion page
A Google Sheet
A notes app folder
And every time you see a video, read a comment, or get a random idea in the shower — write it down immediately.
Over time, this becomes your personal idea vault.
Final Thoughts
Running out of video ideas isn’t a sign you’re not creative. It’s a sign you need a repeatable process.
In 2025, you have access to smarter tools, better data, and more inspiration than ever before.
The best part?
You don’t need to start from scratch. Just listen, research, ask, and adapt.
Because the truth is:
Your next viral video is already out there — waiting to be discovered, reframed, and created by you.
📹 Need help turning those video ideas into high-performing content?
At Metly Media, we do more than edit. We help creators and brands strategize, script, and scale across platforms.